What Is In It For Me?

Saturday, July 8, 2017

One of the questions we all ask ourselves, perhaps unconsciously, when we are considering change is: “What is in it for me?

And if we do not get a convincing enough answer, quickly enough, we move on.

Effective sales people know this, and anyone needing to engage and influence others needs to as well.


One approach is to ask the same questions as the person we seek to influence are asking themselves, perhaps unconsciously.

So if you have an interest in healthcare improvement … see if these questions resonate with you.